Too Faced Cosmetics Born This Way Liquid Foundation in Warm Beige Review, Swatches & Video

For two weeks, I'll be reviewing some Too Faced products that I purchased over several months! Today, I'll be discussing their new liquid foundation Born This Way. It's oil-free and considered medium to full coverage. It promises hydration (coconut water), brightening & elasticity (alpine rose) and a smoother, youthful appearance (hyaluronic acid). It currently comes in 12 shades, but 6 additional shades (2 lighter + 4 darker) will be added by Fall 2015 via Too Faced. The foundation is dispensed by a pump and is housed in a frosted glass bottle, with black cap & gold trim. Below are my thoughts.

I purchased Too Faced's Born This Way Foundation in the shade Warm Beige and have been testing it out for several weeks. I really like it. I strongly suggest you go to a store to match for your correct shade! I lucked up and correctly matched mine after watching a plethora of YouTube videos. But this is too expensive ($39) to chance! If you're really fair or dark, wait until they release the 6 extra shades that are coming out Fall 2015. I don't know why they didn't do that from the very beginning, because MANY understandably felt left out. Beauty brands must start accounting for all ethnicities.

This foundation is definitely medium to full coverage (buildable), but it doesn't feel heavy on the skin. It blurred my birthmark, freckles, and many of the dark marks on my face. For darker marks, you will need a concealer. The shade I chose, Warm Beige, blended well with my natural skin tone. The foundation also gave me a nice glow. For the record, I have DRY SKIN. I was unable to use my Smashbox Photo Finish Primer (clear) with this foundation, because it made my face too matte (dry). So, I ended up purchasing Too Faced's Primed & Poreless Face Primer (I'll be reviewing tomorrow) and Smashbox's Hydrating PhotoFinish Primer. Smashbox's Hydrating Primer did ok with this foundation, but Too Faced's Primed & Poreless worked better. I have NO CONCEALER on in the picture below! I only have on Too Faced's primer, foundation and pressed powder. For me, the foundation started breaking up after 6-8 hours. This foundation worked for me and I really like it. Is it ABSOLUTE PERFECTION, as Too Faced claims...NO! I've read LOTS of complaints, from people with oily skin. They say they're too oily after using this foundation. This foundation didn't seem oily or greasy to me, but maybe my DRY SKIN is sucking it up. LOL There are also complaints about shade matching. I didn't add lipstick or blush in my picture below, because I wanted you to get a good look at the foundation itself. I'm going to discuss the primer & pressed powder tomorrow and then you'll see this foundation with blush & lipstick Wednesday - Friday. I did wear this foundation in THIS POST.

A sample was included in my order. Below are the 12 shades(chart) that are currently offered. They also included 3 real samples in Vanilla, Light Beige and Sand. So I swatched them for you. My YouTube video, showing the application of the Too Faced Primer, Foundation and Pressed Powder is attached below. I give this foundation a Sweet rating. I want to try Makeup Forever and Marc Jacobs NEW Foundation.

Sweet-Bittersweet-NotSweet

supersweet(run & buy it) sweet(really good,buy it) bittersweet(ok, issues)not sweet(not good,don't buy this stuff) 

  Too Faced Born This Way Foundation is Sweet