The new decade brings with it new possibilities for campaign marketing and some new ways to enhance the methods that have worked well in the past; the landscape of digital marketing is a constantly changing sea of opportunity; if we don't go with the flow, there's a good chance our brand and reputation might sink to the sea-floor and never be heard of again.
Conversely, if we embrace the rising tide of possibilities offered to us by influencer marketing, video production, social media, SEO content marketing, and analytics, our online business brand will be sailing in the powerful trade winds of the digital high-seas; this is not just wishful thinking, it is shown time and again that with the right approach any business can thrive online.
Do you have a business or brand that is struggling or are you thinking about launching a new product; maybe you have heard about digital marketing but don't yet know the extent of its power. The good news is that it's never too late to get involved; the only thing you need to do is to take full advantage of the tools at your disposal.
Leverage influencer marketing
If you're at the beginning of your marketing campaign you can't afford to ignore the power of influencer marketing; it can not only prepare the ground for a successful campaign, but it will seriously boost the reputation of your brand going forward - after your brand has been promoted by influencers that are right for your business, you will not be forgotten in the eyes of their followers; that makes it even easier in the future to market your brand - you only have to remind the audience of who you are.
Not just any influencer will do, you need to find niche personalities who are a good fit for your brand identity. The influencer you choose will be ambassadors for your brand, so you need to find the right persona, doing so will ensure that their audience is the best fit for your product, and the chances of you converting leads from your campaign are maximized. Leverage these influencers in five different ways: sharable content marketing, social media marketing, email marketing, video marketing, and spokespersons; these avenues are by no means mutually exclusive.
You might find that leveraging influencer marketing is not quick, easy, or inexpensive; however, it is highly effective, particularly if you do your homework and identify an influencer who embodies the spirit of your brand; discovering the right influencer will help you to you build brand's authority, connect you with a broad relevant audience, and empower you going forward by partnering with an effective individual.
It is worth bearing in mind that all partnerships can turn out to be different than you expected. What might seem a good fit can end up being the opposite. This is where an online reputation management company can assist you in cleaning up your reputation in the event of any issues arising from influencers or other marketing campaigns.
Prepare powerful video productions
It's no secret that video production is the next wave of content marketing. In previous years it was infographics and ebooks that took centre stage, now video is crucial. It doesn't matter if it's B2B or B2C companies; all industries are investing in high-quality video production for ads and more extended marketing campaigns. With the rise of video content, many production companies are emerging; some are experienced, others, not so much - whatever production company you choose, you should look out for quality, scalability, and affordability.
There are three ways you can go about producing your high-quality video content; you can edit videos online by yourself, outsource the work to freelancers, or work with a video production agency such as ASL Productions. Each of these strategies has its own benefits and drawbacks, but increasingly, partnering with a video production agency is the more popular route. What is that? Firstly, it means that the agency knows your brands well and can, therefore, produce more effective content; secondly, they are always on-hard to create a video for your brand so you can get what you need at the drop of a hat.
Make no mistake, the quality and variety of video content on the internet are about to go-boom, so if you think that video is a powerful feature in your repertoire of marketing tools, you might be in for a surprise; agencies around the world are developing Hollywood-style productions, even for small ads and short campaign runs. Understanding that your video content may have to be outsourced to an agency could be a sore spot if you're particularly creative, but it will reduce your costs, increase the effectiveness of your content, and allow you more time to implement your strategy effectively.
Make the most of social media
There are over two billion active users on Facebook every month, one billion on Instagram, and 365 million users of Twitter, worldwide - those are staggering numbers when you think about it and fertile soil for marketing campaigns. Furthermore, users of these platforms are continually informing brands and marketers of their preferences through their profile information and online behaviour; meaning any brand with common sense should be grasping the potential of social media with all their available hands.
Making the most of social media means using it to improve your brand's awareness, connect with your audience, increase your website traffic, and ultimately drive sales. Begin by setting SMART goals for your social media campaign; these goals will be you guiding light throughout the process of bringing in new customers and enhancing your reputation with those familiar with you; ensure you have engaging content and eye-catching graphics that are easily shareable and don't forget to engage with your audience on a personal level - brands today are no longer faceless, or voiceless corporations.
The social media storm is set to continue as far as the eyes can see so there's no time like the present to leverage the possibilities of this powerful new medium; never before have companies been able to engage with customers at such a personal level and promote their latest products so efficiently; it's clear then that social media is here to stay, it has fundamentally altered the landscape of how we interact, both with each other and with our favourite brand's names.
Harness the power of content and SEO
SEO and content marketing is less of a campaign strategy and more of a way of life; it's crucial that you not only implement high-quality SEO in your online business but that you continually monitor it and optimize it; otherwise, your SEO efforts might be going to waste; that said, if done correctly with effective keyword research, pin-point on-page optimization, and relevant content - if you live a healthy SEO lifestyle - then your online enterprise will benefit hugely from increased traffic and more lead conversions.
Begin with thorough keyword research. You want to make sure that your keywords are up-to-date, relevant to your brand, and non-competing; that is, you should have an index of long-tail keywords ready to use across your content. Create a campaign strategy by brainstorming topics relevant to your brand, and assigning them to various forms of media: blog content, video content, social media posts. These content topics should also be assigned to a content calendar that is set-up to coincide with key dates and seasons. Don't forget to analyze the performance of content and optimize where necessary continually. Part of this could include Cookieless Advertising Revenue.
Don't forget that not every business will be successful with standard content marketing strategies, it may take some time, along with some trial and error, to find the type of content that works best for your brand; the more you know about SEO and content marketing the better placed you will be to develop an SEO strategy that works - if you are struggling there is always an option to call in the experts, even if it is just to get you up and running.
Understand your strengths with analytics
One of the major innovations of our time has to be the insights that analytical data can provide to companies, brands, and online marketeers; their quest to narrow the sphere of influence of a campaign to target individuals with specific preferences has vastly improved the effectiveness of marketing campaigns. Consider, that in the past, businesses used a model in which advertised to the broadest possible customer base in the hope that some individuals may show interest in a product - now individuals presented with an ad are highly likely to buy.
Digital analytics tools on search engines and social media sites are responsible for this revolutionary approach to advertising; the date that can be harnessed from such platforms includes demographic, geographic information, on-site user behaviour, consumer preferences, and much more; used wisely this data can reduce the costs of a marketing campaign and improve its success rates by setting SMART goals and making intelligent decisions. For instance, your analytics tools can tell you at what time of the day your target audience is online most frequently; you can then simply reallocate your advertising budget to match your peak hours.
I you are an online business or brand who hasn't yet harnessed the power of analytics tools then it's time to get on-board the analytics-ship and press full steam ahead; not using analytics data and working with out-dated marketing models is a bit like living in an abandoned city that once thrived years ago. The more campaigns you run, the more data you will collect about your brand and your audience's preferences, this data can be used to assess your strengths and weaknesses, and to optimize as appropriate.