IT Cosmetics Masterclass at ULTA Beauty In New Orleans

Sponsored: Have you ever attended a masterclass? I haven't. I've heard about them. Seen a couple on YouTube. Many popular MUA's do masterclasses (Mario, Huda Beauty), but now beauty companies are doing masterclasses (IT Cosmetics, Laura Geller, Too Faced Kandee Johnson, Urban Decay). I didn't pay for this one (I was a guest of IT Cosmetics/L'Oreal), but attendees pay $75-$100 and can use the money to purchase products from the brand. I hope more brands do these, because you learn how to correctly use their products (the way the brand intended) and you learn more about the products they offer. It's also a great way to connect with others interested in beauty in your area. This is the ULTA I frequent. It's located in Harahan, Louisiana (just a few minutes from New Orleans). This masterclass was Saturday, September 23, 2017 from 8am - 10am and you met Jamie Kern Lima afterwards.

They had a nice breakfast for us. There was bottled water, juices, coffee, yogurt, bagels and other food items from Panera Bread. Each participant was given a name tag and mardi gras beads (your ticket to meet Jamie Kern Lima (Founder of IT Cosmetics). You were seated at a table with IT Cosmetic makeup brushes, products and other tools. There were representatives assigned to each participant to help pick out shade colors and if you had any questions. Mine was Michael (SHOUT OUT) and he was the best.

Very last minute, I decided to do a video of the masterclass training. I did not tape the entire 2 hour training. I only taped overviews of the products they talked about. I felt that would be helpful to my readers. I know it was helpful to me. I definitely came out of this training with a better understanding of both their makeup and skincare range. IT Cosmetics has a plethora of products! In my 5 years of blogging, I've only reviewed three products of theirs (IT Cosmetics Glitter Brush Set, IT Cosmetics Confidence In Your Glow, and IT Cosmetics All That Shimmers and Chic In The City Brush Sets). Casually talking to other bloggers on Twitter etc. I found out they don't know much about IT Cosmetics either. So I hope this video is helpful to you. NOTE: I just found out ULTA has a no video recording policy for master classes, so I ask that you follow my reviews. THANKS!

At the end of the masterclass, I had the opportunity to meet the founder of IT Cosmetics Jamie Kern Lima. She is so personable and sweet. She held my hand and hugged me. We talked for what felt like a really long time. I mentioned that I've followed her since her days at QVC. I also mentioned that I loved her CEW speech (I included the video below). I felt it was so inspiring. She's received a lot of backlash over that speech about diversity (IT Cosmetics only has 7 shades of foundation currently, but will have 12 by the end of 2018). We all know that 7 is not enough (for light OR darker skin tones), but she started this company on her own and sometimes you don't have the money to expand the way you want to expand (especially if you don't have the backing). We talked about these issues and she was very upset over the discourse. I told her lets try and change that. I'm all for positivity and giving people chances. L'Oreal just recently purchased IT Cosmetics for a billion dollars and I see positive changes already. I found her to be very nice. She took time to talk to me. Her dress was beautiful.

I picked out some skincare products and their new foundation from the masterclass I attended. IT Cosmetics sent those to me. I also received makeup from the IT Cosmetics Happy Hour I attended. I will start reviewing those for you this week on A Very Sweet Blog. Let's learn about IT Cosmetics together  >.<