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Use Influencers
Influencers are people who have an impact on what people buy or follow on the web. Often they can be celebrities, bloggers, and just ordinary people who have a significant following on platforms such as Instagram. These are your best friends when it comes to having a brand image on social media. And social media is one of the best ways you can market your company nowadays. Have a go at inviting relevant influencers, attesting and review your product and services for free in return for posting about them or showing themselves using them on their social platforms. Depending on how many followers they have, it might be worth offering payment too. Another option is to think about sponsoring influencers, so when they go to significant social events, your brand name is getting heard and seen.
Use Branding Within The Office
It's no good getting your brand name out there and heard of if you're going to neglect the fact that you can use free marketing from your office supplies. Make sure you have software available to your staff where they can access up to date brand logos, banners, and adverts to include in emails, newsletters, business cards, and even letters they send out. Looking at how you manage corporate brand assets with Templafy can put you on the right track with enabling your staff to preach and look after the company brand through their everyday work.
Use Branded Packaging
Think about any orders you may have received lately, were they branded? Places such as Amazon are fantastic at this as they want everyone to know your package has come from them, so they put it on the box! Branding your packages can help to increase your brand image overall and increase the positive feedback you get from your customers. Have a go at creating your unique packaging and see what difference it makes. Not only this branded packaging offers an additional touchpoint to the value that your brand provides and helps you stand out on the market. How many of your competitors offer this?
SEO Research
A massive part of branding includes being familiar with how SEO works for your company. Most people searching online won't go past the first pages of results, and why would they when they are provided with a page full of relevant information, products, and services that meet their requirements. This is where SEO plays the best role, Thie idea behind SEO is to make your pages reach the top of the search results and to do this you may at times need help from a professional, depending on the size of your company you may outsource or recruit someone in-house. You should be researching SEO strategies that are related to your niche only. Something to consider looking into is using a tool that allows you to see what phrases people are looking for most.
Pay Attention To Social Media
Platforms such as Instagram, Facebook, and Twitter hold a lot of power when it comes to a brand image. We've already touched on the use of influencers, but a picture can speak a thousand words, and social media is becoming a more and more powerful tool to use for any business. You can promote via Instagram using a picture and link it to your other accounts too, it's all about engagement and gaining a following so, make sure you are using relevant, exciting and engaging content that your consumers are going to enjoy and find useful. The best bit is that a lot of it is free to use so what better way to increase your brand image than with Something that is going to be cost-effective and modern.
If you're a smaller company or a start-up, you may want to consider outsourcing social media to a social media manager. There is an abundance of freelancers now doing this, so you're bound to find someone relevant to your product and services, the reason you would look to do this is that it can be extremely time-consuming running social media accounts.
These five strategies are fantastic, essential ways to increase your brand image and help your company become successful. Which are you going to try first? Please share your experience in the comments section.
