Website Chaos
If your website pages are jumbled and messed up, then this will frustrate your customers more than anything. They might not have any idea where your pages lead to, and in some instances, they might not have any idea what you actually do. This is the last thing that you want when you are investing so much money in your marketing campaign, so go through your site and find ways to improve it. If you aren’t sure how to get started, then look through some competitor sites and find out how their sites differ to your own. This will give you a good starting point and it will also help you to be more competitive too.
Check-Out Labyrinth
Selling products online isn’t easy, so it’s important that you make the checkout process as simple as possible. Cut the customer journey shorter by eliminating any unnecessary steps. Your checkout process needs to be no more than four clicks for your customer because the harder you make it to buy a product, the less likely your customers will be to come back to your store. If you aren’t sure how to make your checkout process simpler, then again, it’s worth checking out your competition. You might also want to consult a website designer too, to see if they can give you any level of support.
Email or Not to Email?
Emailing your customers is a fantastic way for you to market your business, but if you’re not careful then you may end up annoying your customers instead of encouraging them to buy from you. Try your best to avoid sending out meaningless content or even text that is promotional beyond any sound judgement. Stick to a schedule and send out either a monthly or weekly update. You might also want to take onboard any customer feedback too, as this could help you to avoid making costly mistakes. Lastly, having an unsubscribe button is super useful. This will give your customers the chance to opt-out should they not want to receive your content any more, and it will also help you to market much more efficiently.
Automated Customer Services
Talking to a machine can be frustrating, especially when you have a problem. Your customers don’t want to go through tons of automated options and they also don’t want to worry about waiting for hours on end just to connect with a customer service representative. If you want to stop this from happening, then you need to try and keep your automated options to a minimum. You also need to work on organising your customer service team so that they don’t have to put your customer on hold for too long. Giving your team training on how to deal with customers will also help you to humanise your brand, which will improve the bond that you have with your customers. It will also help to increase loyalty as well, which is always a good thing.
Sales Calls
At the end of the day, your staff might be well-trained and they might be polite, but they don’t have an extensive base of customer data to rely on. There is also a high chance that they will end up ringing the same customer two or even three times and this is the last thing that you need. One way for you to get around this would be for you to make sure that your calls are relevant to the customer who you are trying to target. You also need to make sure that you fine-tune your sales game as much as possible. If you want to stop annoying your customers, then it is always a good idea for you to invest in ringless calling. There are plenty of ringless voicemail providers out there who can help.
Feedback Failure
It’s one thing to respond to a great comment on Facebook with a high level of appreciation, but if you ignore your customers when they are providing negative feedback then this can really go against you. It can also make people lose faith in your brand too. If you genuinely feel as though you don’t have time to handle your customer feedback, then one thing that you can do is hire a social media manager. When you do, you can then count on them to work with you and they can also show you how to handle certain situations much more efficiently.