Tighten up your market research strategy.
As discussed at bdc.ca, every business needs market research. You probably know this, but that doesn’t mean your research strategy is currently as effective as possible. If you want to take your company to the next level, you need to know your target market well. The goal is to know more than your competitors. Collect as much data as possible. Ask consumers what they like and dislike about the industry. If you can find out what works and what doesn’t, you might be able to find solutions that’ll put you ahead of the competition. You’re trying to find a gap in the market so you can stand out and gain customers.
Create a better office for everyone.
Whether you know it or not, your work environment has a big effect on your mood. The same goes for your employees. If you want to take your company to the next level, then you should create a better office for everyone. It’ll benefit you and your staff members because you’ll feel happier and, as a result, get more done on a daily basis. Small changes can make a massive difference. A fresh coat of paint on the walls could help, for example. Perhaps you could also make some practical improvements. You might want to check out heatline.com for help with roof heating cable installation. This could help to de-ice the roof and gutters of your office building during winter. If you can keep your workplace in good shape, then everyone will be happier and your business will grow more quickly.
Get your current customers talking.
Even if your customer base is barely 10% as big as the customer bases of your big competitors, you’re not at as much of a disadvantage as you think. Your current clients are the key to your success. If you could get each of your clients to refer your business to a friend today, then your customer base would instantly double. Of course, it’s not as easy as that. Even happy customers don’t always talk about their consumer experiences to people. So, you have to give your clients a reason to spread the word. Perhaps you could start a referral scheme, as suggested at buyapowa.com.
If customers know that they’re going to get rewards such as discounts or free gifts for referring someone to your company, then they’ll be more likely to start spreading the word. You can’t just expect people to do the work for you if they’re getting nothing in return. They’re not part of your marketing department, after all. But deals and freebies can go a long way when you’re trying to give people an incentive. If you can get your current customers talking about your business and its products, you could gain many more clients and take your company to the next level. Additionally, selling more to your current customers, as has been suggested on this site in the past, can help with your growth. Don’t underestimate the importance of your existing client base.