1. Come Up With A Competition Idea
Competitions are a great way to get people talking and interacting with your business. Plus, there are many ways you can set up a competition so that more people learn about it and get involved. For example, lots of competitions on social media involve liking, commenting, tagging friends, and sharing the post on their own social channels. Not only does this give them a chance to win your competition, it also encourages them to tell others about it, and so the competition spreads and helps you to get a bigger audience.
However, another great thing you can consider doing, is have your audience create content for you. For example, you could task your audience with the job of taking a fun picture of themselves using something you sell. Get them to tag you, and you have social proof and a competition entry all in one!
2. Put Out Work That Really Shows Off Your Skills
Make sure you put out work that really shows off your skills. If you’re a hairdresser, get people talking by creating a rainbow hair look. Think of the craziest thing you can do, and do it. All you need is somebody who is willing to model for you for free. People will usually let you do what you like providing they don’t have to pay!
3. Give Away Free Branded Stuff
Give away free branded stuff to get people talking. Things like custom air fresheners come in handy and mean that the person using it will see your brand name every day. Bags mean people are constantly seeing your brand name, and not just the person using the bag. Choosing something unique can be a good idea, but tried and tested branded items are great to use too.
4. Host An Event
Why not host an event? You could host a party on your premises where people can come down, have a drink and a chat with you, and learn about the various treatments or products you offer. You could even offer freebies and goodie bags on the day to encourage people to come down.
5. Find A High Profile Satisfied Customer
Finding a high profile, satisfied customer will help you to no end. This could be an influencer in your area, but it doesn’t have to be. Anybody with a decent social following can work! You might like to set up arrangements with influencers to advertise your products, but in some cases this can seem inauthentic. Instead, you might just like to invite influencers for a no-obligation free product/treatment. If they love it, they’ll talk about it!
