Fortunately, there are things that you can do to get ahead of the game. Here’s what it takes to make your beauty channel succeed and get a massive following:
Edit Your Photos, But Keep Them Real
Editing is a vital part of becoming a beauty Instagrammer. Some bloggers, however, take it too far, brushing out all of the details on their skin and making themselves look impossibly “perfect.”
Ideally, you want to avoid this for a couple of reasons. First, it makes the standards of beauty that you set appear unattainable. The average person doesn’t have flawless, blemish-free skin, and neither, in all honesty, do you.
Second, you’ll be forever editing photos in the future, which will take up a lot of time. What’s more, you’ll struggle to make your channel seem authentic if everything is perfectly airbrushed. If possible, stick to minimal editing and avoid dramatically changing your face or body.
Market Your Channel
Just because you’re a solo beauty Instagrammer, doesn’t mean that you should neglect to market your channel. After all, how else are you going to get found?
Today, you can get social media software that takes care of a lot of the legwork for you. It lets you do things like monitor what your competitors are doing, see your popularity, and publish marketing materials that engage with your niche.
Master The Art Of The Selfie
Beauty Instagrammers know that if they want to have any traction on the platform, they must master the art of the selfie.
When it comes to posing, it’s all about light and angle. It’s much harder to take a great photo after the sun has gone down than it is in full daylight.
Where possible, stand directly under a light source. You want it to shine evenly over the whole of your face, without casting any shadows that could affect your natural beauty. Where possible, angle the lens downwards towards your face so that you’re not taking a photo up your nose.
Be Consistent With Your Posts
While chopping and changing your look day by day might seem like a good idea, it’s not. People on Instagram want beauty Instagrammers to be consistent in the way that they look so that they can judge if they wish to follow them or not. Having a look that doesn’t change too much from day to day can actually help considerably.
Write A Bio
People don’t just want to look at a pretty face; they also want to find out more about you. Including a bio is essential, especially if you have an interesting beauty story to tell.
For instance, maybe you used to have acne all over your face but switched to a better diet and cleared it up. Perhaps you could be an inspiration to other people going through similar issues.
