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1. Keep it simple with your setup. Every extra piece of equipment that you add to your streaming setup increases its complexity. If one of these pieces of equipment fails, then your whole live show is at risk or failing. This could be a disaster, especially if you’re trying to create a Live Demo Funnel. It’s better to keep your setup simple so there’s less risk of technical errors.
2. Have backup equipment available. Even if you keep your setup very simple, there’s still equipment that can go wrong. Some equipment is very reliable, but some of the smaller pieces that you need, like cables and monitors, can easily go wrong. Play it safe, and have a backup option available, just in case.
3. Make sure you have the bandwidth. Do you have a reliable internet connection to allow you to live stream? Test your upload speed and make sure you have consistent upload bandwidth so your live stream can be viewable by your audience without dropping out.
4. Spend time on the audio. The audio side of live streaming is often overlooked by beginners, but it’s just as essential as the visual part. Audio is an essential part of delivering a live stream that appears professional. Give yourself enough time before you start to properly test your audio. You need to minimize room noise, test acoustics, and configure your audio settings. Give yourself time.
5. Test your stream with another account. An easy way to test your stream before you go live is to stream with a different account. Set up a second Facebook account with no friends and make it private. Stream from this, and watch from your main account so you can see how things will look to your audience.
6. Double-check your automated publishing. Facebook Live and YouTube have settings that, if you enable them, will automatically publish a live stream at a certain time, allowing you to schedule a live event. These features are great but aren’t always totally reliable. Always double-check that the scheduled event has published correctly, or opt to publish manually instead of relying on scheduling.
7. Generating topics will get easier with practice and experience. At first, you will probably find it hard to come up with topics for your live streams. This is one of the parts of doing regular live streams that cause the most worry for beginners. Don’t panic. As you gain experience, coming up with ideas for content will get much easier as you get better at interacting and engaging with your audience. You’ll be better able to understand which topics resonate best with your audience, and how to create content they will like.
