When it comes to social media, businesses have a to-do list as long as your arm - and usually longer. These platforms have a habit of sucking up your time and require entire teams to manage. You wouldn’t think it would be so complicated, but it is.
So what can you do to fight back? How can you get the time you spend managing these platforms down to reasonable levels?
Batch Your Tasks
Image Source: Pexels CC0 License
Researchers know that when people switch from one task to another, they’re much more likely to make mistakes, lose their flow, and hurt their productivity. That’s why many professional marketing gurus recommend that enterprises “batch” similar tasks together.
So, for instance, let’s say that you need to produce content for your Facebook page. Instead of coming up with ideas as you go along, batching collects all similar tasks together, forcing you to get on with all of them in a single session. If you work out how much time you spend on it, you should find that it is less overall than if you adopt piecemeal methods.
Add A Chatbot
Image Source: Pexels CC0 License
The whole point of marketing via social media is to engage with your customers one-on-one, providing personalised service. Finding the time to do this, though, is often impossible. You don’t have the resources to respond to every message that customers send.
Nowadays, though, you can get around this problem with chatbots. If you find yourself answering the same questions over and over, you can program a computer to do it for you. The marginal cost of each conversation then falls to zero, freeing up your time for more challenging interactions with your audience.
Use Like And Share Bots
Trying to get likes and shares organically on many platforms is exceptionally challenging. Plus, the actual administration of it takes a lot of time. With an Instagram bot, however, you can do away with all of this and just get a computer to do it for you. This approach enhances your visibility while reducing your costs.
Recycle Your Old Posts
As a social media manager, creating content is the most time-consuming thing you do. Usually, there are no short-cuts.
However, you may be able to reduce the amount of time you spend writing by recycling your old posts. If you find something in your archive that would apply to your audience just as well today as it did years ago, then try to recycle it. Slap a new date on it (like 2020) and quickly read through it to ensure that the details make sense for a modern audience. Then click publish. Hardly anyone will notice that it is a repurposed post, and Google will treat it as a new one, so long as you get rid of the old.
Avoid Multitasking
Image Source: Pexels CC0 License
Social media managers should avoid multitasking at all costs. Instead, they should focus on getting things done sequentially. Research shows that IQs tend to drop when people try to do more than one thing at once because of stress.
