Gifts and freebies… Some people love them, others love them even more. If you’re a business owner, it would be a pity not to use this simple, general truth to your company’s advantage.
When it comes to brand-building and business growth strategies, corporate gift-giving has shown itself to be a surefire tactic to increase annual turnover. What’s more, non-monetary incentives like these are a great way to show appreciation to loyal clients, strengthen business relationships and even boost employees’ productivity.
However, don’t be quick to order another batch of branded calendars, notebooks or pens because these items will only get you so far. Sure, branded stationery can be fun too, but it’s somewhat predictable and doesn’t deliver a meaningful message.
If you want your gifts to keep your company on top of mind all year, you need to go that extra mile. Does that mean you need to spend a fortune or add hours of hassle to your already hectic schedule? Absolutely not.
What Are Good Corporate Gifts?
Contrary to popular belief, great gifts don’t always come with outlandish price tags. Instead, they’re thoughtful, personal and, since we’re talking business, they put your brand and company front and centre for your team and clients.
In case it didn’t already cross your mind, I have four words for you; bespoke corporate food gifts. Filled with the finest of chocolates, top-shelf liquor and sometimes enhanced with non-food items such as gift cards, cosmetics or tech stuff, gift hampers are the quintessential choice in corporate gift-giving.
Not only are these lovelies an appropriate yet fun way to express your gratitude to clients and employees, but they’re also kind to your wallet and time. With prices ranging from $50 to $500, there’s something for every budget. Plus, with just a few easy clicks online, you can unleash your creativity and customize your gift.
Moreover, some companies offer nationwide delivery, so that means you won’t have to leave your office at all. Now that you’ve narrowed down your search, let’s see how you can make corporate food gifts extra special and leave a lasting impression.
Get To Know The Recipient
Instead of asking what the most popular corporate gifts are, ask what your giftee actually likes, wants or needs and fill the hamper with those items. Just because something is popular, that doesn’t mean that it’s well suited for your giftee.
For instance, chocolate is a timeless gift loved by almost everyone, but if the recipient is a fitness buff or follows a strict diet, it may not be the right choice. In this case, a gourmet gift hamper filled with healthy treats such as bliss balls, smoked almonds and cheese is a much better option. However, if the recipient is a well-known chocoholic, look no further than a sweet Ferrero and Belgian chocolate mix.
To complement your tasty basket, you can include a bottle of exquisite champagne or hard liquor. Got a craft beer enthusiast in your team? A beer tasting hamper filled with aromatic craft IPAs would be a fantastic choice. And what if your giftee doesn’t like alcohol at all? In that case, you can include a mix of herbal teas and coffee.
Think Outside The Box
What is a good gift to give an employee who always meets and exceeds your expectations? A pamper hamper filled with self-care items to show that you value their efforts and care for their wellbeing. Yes, foods and drinks are key components in gourmet hampers, but that doesn’t mean you can’t include other things inside such as beautifully handcrafted candles or a bundle of relaxing essential oils to help them unwind over the weekend.
As for your clients, you can boost your hamper with a lovely living plant in a branded pot. Living plants are gifts that keep on giving. They’ll grace your client’s desk and keep your brand on top of mind for years down the line. Beware though, make sure to choose a low-maintenance plant that’ll keep on thriving with minimal care since not everyone has a green thumb. Think succulents, Chinese money trees and peace lilies.
Determine Your Budget & Make The Most Out Of It
As already mentioned, gift hampers come in all shapes, sizes and price points. So no matter how big or small your budget is, you can come up with an amazing gift, you just need to know how to make the most out of your financial restraints. For instance, a $30 box of chocolates won’t make the same impression as a $30 edible bouquet. Even the smallest edible bouquets have something special about them that instantly makes you smile. And it doesn’t have to be a bouquet. With Christmas just around the corner, you can opt for a festive fir or wreath made from all sorts of chocolatey delights.
Nail The Perfect Timing
Struggling to nail the perfect timing? Let me tell you, there’s no such thing. You don’t have to wait for project completion, annual renewal or end of year timestamp to send gifts to your clients or employees. As a matter of fact, you need to show them that you care about your relationship throughout the whole year. That’s why you shouldn’t limit your gift-giving to special occasions only. You can send these sweet tokens of appreciation at any time of the year.
Oh, and one last thing, adding your personal flair to a carefully chosen gift puts the cherry on top, so make sure to further personalize your gift with a thoughtful greeting card, note or ribbon that sends the right message. With that being said, you’re now ready to delight an appreciative team or loyal client with an awe-inspiring bundle of goodness.
