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Not Sponsored: They had me at Gummy Bear you guys! I couldn't resist! I also love the cute ad campaign (pictures and video below). Try and catch a glimpse of her gummy bear necklace in the video. It's so cute! Let's get to the review. Amorepacific is a South Korean beauty and cosmetics corporation. Laneige is just one of 30 brands under that Amorepacific umbrella. Some other popular brands under this conglomerate are Etude House, Innisfree, Sulwhasoo etc. Amorepacific has collaborated with the super popular South Korean boy band BTS (Bangtan Boys) on a Limited Edition Lip Sleeping Mask (Gummy Bear). I reviewed Laneige's Lip Sleeping Mask back in 2018, so I wanted to see if this would be any different. This Gummy Bear sleeping mask has a wonderful and delightful, light grape scent. It's not overBEARing ;) or overwhelming. It starts off solid inside the jar. When the silicone applicator touches this solid balm, it turns into an ointment for the lips. Application is very easy. This mask spreads easy on the lips. What I love about this mask is, it's not heavy, greasy, sticky or oily. You can easily sleep with this lip mask. After sleeping with it on throughout the night, I woke up to some "debris" on my lips (exfoliated skin). So, it does an excellent job exfoliating the lips. Overall, your body always does an excellent job repairing itself overnight. You simply wipe away any excess off your lips and begin your beauty regime. I usually wash my face and then use a lip scrub. If you're expecting this mask to give you a lot of moisture afterwards ... don't expect it. HaHaHa Especially if you have dry skin (like me). While the mask is on, you will receive plenty of moisture to your lips. Once you wipe the mask away, expect the moisture to go away as well. So, that's why I gave this mask a Sweet, instead of a Supersweet rating. If you're looking for an excellent overnight exfoliating + moisturizing lip mask, try Vaseline Lip Therapy or Burt's Bees Overnight Intensive Lip Treatment (reviewed here). Amorepacific states this lip mask contains, "Moisture Wrap™: Forms a moisturizing and protective film over lips, locking in moisture." They also state this mask contains a, "Berry Mix Complex™: Rich in vitamin C and antioxidants to soothe and visibly soften lips." Overall, I think its really good! I just have to add some moisture to my lips afterwards. I love Fresh's Advanced Therapy Lip Balm.
BTS x AMOREPACIFIC Limited Edition Lip Sleeping Mask In Gummy Bear is Sweet
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