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Starting a business can be scary, but very exciting as well. The first year may feel daunting as you won’t always earn a profit to pay yourself, but it’s the first year to help your business get out to everyone and grow your online community. It’ll be a lot of groundwork in the first year to make people aware of what you are and what you do and see How successful you could be. Starting a small business has become very popular, especially since the pandemic as a lot of people have started a small business for an extra form of income or they want to simply be there to the boss and help their passions and vision become a reality.
Get a catchy website
Our website is something a lot of people are going to search for online and may be the first introduction. I have two businesses. First impressions matter so having a website which is easy to read and easy to use is vital. There are lots of website builders out there, which are simple and you can do it yourself if you are very technical. Then you could also get businesses to help you to design your business website and everything that you want but have to worry about it. They could also then do maintenance when you need things changed and updated. They’ll be able to do that for you so just one lesson to worry about. Make sure you include things on your business website like your prices, where you are based, contact details and also why you sound out so be sure to include a little story or about you section.
Of course, there is so much more to a business than a site, and it helps to see what other successful business leaders actually do on a day to day basis. Popular leaders such as David Shulick, understand corporate affairs and what it takes to run a business. It also helps to learn how to communicate and speak to people (employees and clients) in a productive way.
As well as being aware of what potential customers might search for and what they’ll find helpful on your website, you should find a catchy domain name. The domain is what your website is called, and names ideally have to be unique and memorable. Some domain names are much more effective than others, so look for high-end domains for purchase to find the best ones for your business.
Also, get involved with social media
Social media is a key element to any business these days. The world is online and so many people buy things online and even just straight through social media platforms. You’ve got a Facebook marketplace, an Instagram shop and even a TikTok shop now. Allowing people to buy things straight through your social media platform can help you out to a whole new audience, and make things simpler. Some people want to do it there and then, without having to go on your website and order separately, the instantaneous shopping that they’re looking for. Social media is also key for growing its online community, getting out to more people by adding some promotional things. Social media influencers are also a great and helpful option to help grow your business and get out to new audiences.
Get the things you need early
In the first year of business, I don’t think you want to make sure that you get all the things that you need for your business. This could be a new laptop or equipment if you’re going to be selling products you make so you may need label printers for delivery labels, moulds if you’re making candles or even looking for the best work vans if you’re gonna be self-employed plumber, electrician or decorator. Getting these big purchases done early, then it’s something you don’t have to worry about, especially affect the quality of your business.
Start a blog
When you have your website up and running, another advantageous thing that you can do is start a blog for your website. You may feel like you won’t need something like that, but a blog is very beneficial to attracting traffic to a website and potential new customers. If you have SEO optimised post, switch your search engine optimisation then it means that you can be more successful in Google searches. For example, if someone was searching for organic baby food and that is something you made their research about things like what organic food can I give my baby and if you have articles concerning that you come up will find your website and then most likely buy your products. It’s a great way to build traffic and get out to people naturally and organically.
See what you can do locally
Normally in different places, they have certain Facebook groups for local businesses. And even just business groups please beneficial because if you join them then you can be opening yourself up to potential collaborations with the businesses as well as just becoming known in the area as a business owner and what you do so if you’ve got a social media business and you join a group where there are lots of small businesses who need help their social media, that’s something that you can offer them.