Hey Everybody! This holiday season, Lancome has partnered with BE@RBRICK (Tatsuhiko Akashi, a collectible toy designer), for an utterly desirable artistic collaboration: a beauty best friend like no other for a fun-filled experience of beauty.
With limited quantities, the Lancome x Bearbrick collaboration takes a playful approach, where luxury skincare and makeup meet the most famous collectible art toy to create hassle-free beauty and add a daily dose of fun to your beauty routine.
Called Happy, Bearbrick becomes the House's happiness totem reinterpreting the Lancome signature and emblem in an artsy, animated way, while also adorning the brand's icons in an exclusive limited collection.
These collectible beauty products will launch exclusively on Instagram Live with special guest, Lancome Ambassadress Lily Collins, who will join the brand on Instagram Live (@LancomeOfficial) at 10:30am PST/1:30pm EST, to officially drop the collection!
The Lancome x BE@BRICK collection will be available to purchase 11/1 on Lancome-usa.com at 10:30am PST/1:30pm EST, followed by availability at other participating retailers on 11/2.
In addition, the Lancome x Bearbrick collaboration will be displayed at Art Basel in a gallery-like setting by NTWRK, the premier North American livestream shopping platform, for all luxury toy enthusiasts to view.
THE LIMITED-EDITION LANCÔME X BE@RBRICK COLLECTION DROPS TOMORROW, NOVEMBER 1st!
Join Lancôme Ambassadress, Lily Collins, live tomorrow (November 1st) on Instagram Live @LancomeOfficial at 10:30am PST/1:30pm EST to officially drop the limited edition collection!
My Beauty Best Friend
Advanced Génifique x Bearbrick Limited Edition
Lancome's most iconic serum for healthy, younger-looking skin now available in an exclusive Bearbrick limited edition.
Strengthening your skin barrier is just one click away!
Follow your Beauty Best Friend's "CLICK CLICK" gesture and add playfulness to your daily skincare routine.
L’Absolu Rouge Intimatte x Bearbrick Limited Edition
Like the hug of a teddy, a cocooning soft matte kiss for your lips, L'Absolu Rouge Intimatte lipstick Call Me Happy is the most snuggling lipstick you will want to carry everywhere.
Open the lipstick and reveal the amazing Bearbrick-embossed bullet, Kiss the Bear and dress your lips with flattering shades of red. Application becomes a playful moment.
Available in two shades.
Lancome x Bearbrick, Your Beauty Best Friend Limited Edition
We'll happily Call her Happy. When it comes to celebrating beauty's playful side, who else but Lily Collins, the actress who injects magnetic joy into every role she plays. Starring in three films for each of the Call Me Happy limited editions, whether setting off a chain of Absolu Rouge like dominos or dancing surrounded by a browd of Happy Bearbricks, Lily Collins has the communicative joyful energy to bring Lancome's happiness mission of beauty to life. Lily Collins and her beauty best friend share a genuine everyday happiness that will spread all around.
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