There are now more than 4 billion social media users in the world. Social platforms are a fantastic way to make friends and stay in touch, but they also have a huge amount to offer small businesses. In this guide, we’ll share some top tips and tricks to help your company capitalize on the popularity of social media.
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Choose the right platforms
The golden rule to making social media work for your business is to choose the right platforms. There is an ever-growing range of apps available, but most companies can benefit from being selective. Research consumer habits and behaviors, use data to highlight the most popular apps among your target audience and find out more about how people use social media and what kinds of content they consume and accounts they follow and interact with. Identify your social media audience and choose platforms that will help you to reach people who have a genuine interest in your products and services. There’s no point in wasting money on campaigns on apps that your ideal customer doesn’t use.
Grow your following
Once you’ve set up profiles and accounts, the next step is to start growing your following. There are various ways to do this, including running promotions, giveaways and competitions and encouraging existing followers to share your posts and spread the word. You could also consider working with influencers that have a following among your target demographics and hiring marketing experts. Agencies and individuals with expertise in marketing can use targeted strategies and services such as Insta Authentic followers packages to draw attention to your brand and help you expand your follower base. Post content that is relevant to your audience and use data to see which types of posts attract attention. Giveaways are a brilliant idea for small businesses because they can boost follower numbers rapidly. Set a deadline and encourage followers to like and share posts and tag others.
Tell people about your brand
Social media is a brilliant sales tool for businesses, but it’s also an incredible platform for brands to connect and engage with followers and customers. Use social media to tell people about your brand as well as the products and services you sell. Introduce your team, tell your story, share your brand values and ethos, talk about the causes you support and feature real-life customers. Consumers are more likely to buy from brands they connect with on a deeper level. More than 70% of people want to buy from brands that align with their values. Showing the human side of your business can set you apart from others and help you to establish long-lasting relationships.
Social media is a modern-day marketing phenomenon. Billions of people all over the world use social platforms and apps. If you run a business, it’s hugely beneficial to be proactive in harnessing the influence and reach of social media to boost sales, raise brand awareness and supercharge customer engagement. Identify suitable platforms, use data and market research, grow your following and consider seeking expert advice. Use social apps to tell prospective customers all about your brand and build strong relationships.
