If you are a beginner when it comes to selling online then you need to make sure that you set yourself up for success. It doesn’t matter what product you are looking to sell or how you want to go about setting up your store, because this guide will help to set you on the right path.
Create a Solid Strategy for SEO
When it comes to selling online, you don’t have people walking into your brick-and-mortar store by chance. You don’t also have people making impulsive purchases. If you can make sure that you do SEO right and that you have a strategy in place then this will really benefit you in the long run. SEO might seem like a scary concept, but making sure that people can find you through search engines is one of the best ways for you to ensure success.
Photo by PhotoMIX Company from Pexels
Pick the Right Platform
eCommerce platforms really are the backbone of online retail experiences. They allow the back end and front end of a shop to work together. Ideally, the platform you choose should give you whatever you need to scale and manage your company. Spend some time making sure that you are doing your research and that you are always choosing an option that suits your needs. If you are buying wholesale products, take note of the products you’re buying so you can reflect them in your site design.
Reducing Friction
Minimising friction should always be your priority when selling an online product. Do whatever it is you can to make sure that your customers are always getting the best experience possible and that you are also helping to facilitate a purchase. It may be that you need to add some testimonials and reviews, or that you need to have video messages from your customers that explain why your service is so good. Little things like this can work in your favour, not to mention that it can also help you to solve any issues that you may be having.
Don’t Send Customers Away
One of the worst things you can do is send customers away. A lot of newer online stores spend their time promoting social media links. The second someone sees your Facebook or Instagram page, they may be likely to click it and this means that they are being taken away from your site. If you do want to include social links, then keep them in the website footer and also make sure that they are as discreet as possible.
Invest in your Site
In the world of online shopping, people are not going to type in their card number if they don’t trust the site. It is so important that you invest in a solid website developer because they can then help to build your site as well as ensuring that it works comprehensively. If you are not investing in your site then this can cause you major issues in the future, not to mention that it can also lead to you having a very high bounce rate. If you want to work around this, then make sure you only get your site built by a trained professional.
