One of the most difficult challenges for business owners is getting their brand noticed. Competition is fierce and it can be tough to stand out and encourage customers to choose your company. If you’re looking for new clients, or you’re trying to increase sales, this guide is packed with brilliant ways to put your brand on the map.
Image by Mudassar Iqbal from Pixabay
Organize a show-stopping event
Are you launching a new product or celebrating the opening of a new store or office? Are you looking for innovative, creative ways to drum up more business? If so, have you thought about organizing an event? Events such as product launches, store and venue openings and pop-ups are a fantastic way to get people talking and introduce your brand to new audiences. It’s not easy to orchestrate a seamless, show-stopping event but if you can pull it off, sales may soar. Think carefully about who you want to target and the theme and location of the event. Consider enlisting professional agencies such as Spiro to plan a memorable event and provide unique, unforgettable experiences for prospective and existing customers. Up-sell your products and services, network, share video content and images online and seize the opportunity to generate and follow up high-quality leads.
Boost your social media follower count with a giveaway
If you use social media, you may have been tagged in brand posts by friends or been invited to like and follow pages and accounts to enter a competition. Giveaways are an increasingly popular way to boost follower numbers and encourage social media users to connect with businesses and brands. If you run a company, you can utilize this tactic to increase your following and encourage more people to look at your products and services. Choose a prize, issue clear instructions to entrants and capitalize on the opportunity to expand your reach. Encourage people who want to enter to follow your account, tag friends, ask them to follow you and share your post.
Invest in local SEO
Did you know that more than half of online search queries now have a local focus? If you’re trying to increase sales or bring new customers to the business, investing in local SEO is an excellent idea. Statistics show that more than 80% of smartphone users will visit or contact a business within just 24 hours of searching online.
As well as driving traffic from search engines to your website and social feeds, it’s also important to make sure that your website is engaging, easy to use, informative and visually appealing. You don’t want to attract customers and then lose them when they hit the homepage or click on landing pages. It’s also an ingenious idea to share reviews and testimonials. More than 90% of consumers read online reviews and over 80% trust them as much as recommendations from friends.
Getting your brand noticed can be challenging when competition for customers is fierce. If you’re on a mission to boost sales or expand your client list, follow these steps. Organize a show-stopping event, boost your social media follower count with a giveaway or competition and invest in local SEO.
