It’s fair to say that businesses these days will live and die based on whether or not they receive positive or negative reviews from customers. If you don’t believe this, just remember research shows that 80% of customers will check reviews before they even think about committing to the purchase of a product or service. Particularly, if it’s from a business that they have never used before. So, how do you ensure that your business is receiving positive reviews?
Green
First, you should consider going green with your business. We know this might not seem like a major concern for customers and clients, but you’d probably be surprised. A lot of customers these days are very environmentally-conscientious and will actively seek out brands or businesses that they believe are taking the right steps to help the world today. There are various examples of companies like this that you can learn from. However, you do have to be careful of greenwashing. Don’t market your business as sustainable or green-friendly unless you have taken steps which will make a real difference.
Personal Touches
Next, you should think about using personal touches in your business model. There are lots of ways to make your business a little more personal and show some skin. For instance, you could send out hand-written notes of thanks to customers or clients. Handwritten notes for non-profits and various other types of corporations are effective because they demonstrate that you care. Of course, there are fantastic marketing solutions that will handle this for you so it doesn’t need to be a strenuous or time-consuming part of your marketing strategy.
Fast Solutions
These days, customers don’t expect to face delays when they are ordering products and services. They want what they need or what they desire immediately without any confusion or further issues. So, how can you guarantee this? Well, you might be using an outsourcing solution for something like deliveries. There’s nothing wrong with this idea. However, you will need to make sure that you vet a business like this carefully. Make sure that they reach the same high standards of your brand.
Easy Contact Options
When people come to your business they expect to find easy ways to contact you should anything be wrong. There are numerous routes to go down when it comes to contact information for your business. You should definitely include your phone number on your website, failing to do this can result in frustrated customers not being able to contact you directly. Another option that a lot of businesses favor is live chat. You can have people monitoring this throughout the day and replying instantly to customers who need assistance. Alternatively, you could also include a contact email address. However, be sure to check this and reply as and when emails come in. You should not leave your customers waiting longer than 24 hours for a reply, this will give them more reason to take their custom elsewhere.
Image by Karolina Grabowska from Pixabay
Problem Solving
If customers come to you with an issue they expect it to be resolved in a timely manner. This is one of the things that quite often crops up in reviews about businesses. How helpful you are when things go wrong could mean the difference between a positive and a negative review. Remember to stay calm and relaxed with your customers and don’t get angry when they comment on your products or services.
User Friendly Website
Finally, have you ever visited a website that is extremely difficult to navigate? If so, then you can understand why it is essential to build your website the right way. You don’t want to be losing customers because of your website. It is thought that customers and clients should be no more than three clicks away from the page or product they are looking for. People don’t want to spend endless minutes scrolling through a website, life is too busy for that. Include a search bar on your page so people can type in what they are looking for. People are far more likely to recommend your business and leave positive reviews if they can navigate your website.
We hope you found this article helpful and that it gave you some insight into some of the ways you can ensure customers are leaving you positive reviews. Remember, when people leave you reviews that you should reply to them. This also includes any negative ones you get on your site. Replying to reviews shows customers you care about their views and opinions.
