You might have the best business in the world, but if no one knows you exist or they can't find a trace of you online, then chances are you will be losing sales as you are not maximizing your digital presence and making yourself known.
Your digital or online presence comprises all of your online activities. From your website to your social media accounts, the aim of the game is visibility, and if you're not visible online, this can be the literal kiss of death for a business. Why? Because 97% of people go online to research local companies, and if they don't find you, then you are instantly losing money.
This post delves into how you can boost your digital presence.
A Modern Website
These days, your website needs to be fast, responsive, and easy to navigate. 75% of consumers admit to judging companies based on their website alone. And if your website is not up to scratch, it will leave people scratching their heads and clicking off. If you're not an expert website designer, hiring someone to build your website is probably best. Companies like https://theorypixel.com can help you create a website that boosts the customer experience and enables you to convert those leads.
Build An Email List
Emails are still one of the best ways to boost your digital presence. The best way to use your email list is in partnership with your CRM to help you segment customers and send out exclusive content, offers, sneak peeks, etc, to those who have signed up. Use effective CTAS to get people to click through and send this out weekly, monthly, bi-monthly, or on your chosen schedule. Don't forget to have sign-up forms on your website to help visitors sign up for your email list so they don't miss out.
Maintain your Social Media
Your social media accounts are the best way to engage with customers or prospects. 75% of businesses use social media to reach customers, while over 50% of consumers use social media to check out companies. If someone is searching for your business, they want to engage with informative accounts that show off who you are and give them a reason to click through to your website. Speaking of which, make sure you have a link to your website and further contact details on your social media accounts to make things easier for people to continue their journey. Remember, be authentic and cultivate your brand image by being mindful of what you post.
SEO
SEO is still a complex beast to master, and when you think you have it figured out, the goalposts move again. But you need an effective SEO campaign that includes SEO-crafted content on your website, accurate web pages, descriptions, alt tags on images, and effective internal lining. You also need to gain high-quality backlinks, use long tail keywords that people will be searching for, optimize images, titles, and meta descriptions, and ensure your website loads quickly. Again, an SEO expert can be helpful in helping you get up and running so you avoid the common SEO mistakes many people make.
Be Active
Google likes websites that are updated regularly, and consumers love brand social media pages that are regularly updated. So what does this mean for you? You need to find a posting schedule that works for you and commit to regularly updating your website and adding new content (did you know that businesses who update their business blogs four times a week get 3.5 times more traffic and 4.5 times more leads? You do now). The bottom line here is the more you update your online assets with informative and relevant content, the stronger your online presence will be.
Analyse Results
It's all good and well getting your strategy up and running, but then what? Do you stick with the same old thing forever now? No. You need to constantly assess what you are doing, look at the results, and see what you can change or do better. Use your data and analytics to help you make effective changes - don't be afraid to drop something if it isn't working or change your approach to meet growing trends or habits. Change is good; repeating the same thing repeatedly if you're not getting the results you need, not so good.
Take your time and look at where you need to improve your online presence to help you grow your brand and gain that all-important visibility. By putting the right changes in place and being consistent, you can work towards the top of the SERPs and be the business everyone knows about!