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Impressing clients can mean the difference between staying in business and succeeding or falling flat on your face and holding the bag. Sorry to say that even being yourself may not be wise, as we all have different attitudes. But respect and absence of judgment go a long way.
Business Appearance Means a Lot
How your business appears can be a huge indicator of what you offer and how you operate to a client. It is wise not to judge your clients, but they will judge you, mostly on business appearance. No one wants to do business in a dingy, dirty, or unsafe office. So hire a professional building maintenance company to keep the place clean. Vacuuming, dusting, and even window washing can send a powerful message that can help clients make a decision about hiring your services.
Always Stay Respectful
Courteousness and respect are powerful tools in all manner of business. But they are more critical for attracting and keeping clients. A professional tone can be a great example and one that permeates the office. Expect this of all your employees and call them out when respect is lacking. Additionally, some international clients place a huge emphasis on respect. For example, Chinese business personnel won’t appreciate it if you keep them waiting for an appointment.
Impressing Clients with Language
How you speak can make a big impact on clients. Under no circumstances should you use foul language. Jokes can make a good first impression, but keep any off-color jokes to yourself. Because they definitely aren’t safe for clients. But it isn’t all about bad language. Knowing when to use jargon and when not to is a skill. Some clients may not know what you are talking about, and this can break a deal, while other clients will appreciate the technical demonstration.
Hold Off Any Judgment
Clients from all over the world hold different values and do things in different ways. What might be strange to you is normal for someone else. Therefore, it helps to hold off any judgment about how a client operates, speaks, or expects certain things. There are also major cultural differences between nations that you must learn to accept. This can be a defining moment in a relationship between you and a client, and they will very much appreciate your acceptance.
Dress Like You Mean It
Much in the same way as cultivating a professional-looking business, your personal appearance and that of your team are vital. Staying well-groomed and dressing for the job is vital. Corporate clients will expect and greatly appreciate a clean-shaven representative with neatly pressed clothes and obviously styled hair. Then again, there are some cultures that place an emphasis on facial hair as a show of masculinity and trustworthiness. So, always research the client.
Summary
Having your business look as professional as possible works when impressing clients. They will also appreciate clean and toned language that is respectful. And there isn’t a client in the world who doesn’t appreciate it when you dress well when interacting in a professional manner.
